A growing population increased consumption due to economic prosperity, poor urban planning, the absence of effective waste management, lack of emission standards for industries and vehicles, poor quality fuel, etc are just a few reasons that India has 13 of the top 20 worst air quality Cities in the World. The World Health Organisation has declared Delhi as the City with the worst air quality in the World.

In fact, the entire Indo-Gangetic plain has very poor quality air, with the desert in the East and the Himalayas in the North, we are essentially trapped in a bowl of air with high particulates. The one’s under 2.5 microns are most scary and these result from combustion and hence are carcinogenic. Combined that with the fact that our body is unable to filter anything smaller than 2.5 microns. So these carcinogenic particles enter our lungs and eventually our blood stream and affect the heart, brain, lungs, fertility, and frankly almost every organ in our body.

With less than 7 good air quality days in Delhi over the past 2 years, as per the standards established by the WHO, this is a public health crisis. To give you some perspective, we drink 2-3 liters of water a day, while we inhale between 10,000 – 12,000 liters of toxic air.

In addition, we have no regulations on our construction and interior material suppliers and hence our indoor spaces are 5-10 times more polluted than the outdoor air due to off-gassing.

Nirvana Being and its team have been at the forefront of not only raising awareness but also presenting various protective solutions that can purify your micro environment, while we work on broader change.

Through our offerings, we are looking to protect our patrons from the perils of air pollution whether they are outdoor, in their car, or in their home/office. We are always working on solutions that are environmentally friendly and show our adopters a more sustainable path. We have already delivered on our promise of Better Health Today for thousands of consumers and businesses in India. Please explore our site and reach out to us if you have any questions.

Also, urge you to spread the message and become a spokesperson for change.

Leadership:

Jai Dhar Gupta, Founder of Nirvana Being is best described as a serial entrepreneur who has built businesses in the US and India. Jai is passionate about Clean Energy and has developed businesses in Wind and Solar Energy space in India. Being an entrepreneur, he has started to test and develop a portfolio of credible environmental products that can help protect our families.

Under the brand, Nirvana Being, Jai is focused on launching sustainable, stylish, reusable and affordable environmental products that have a mass market in India due to our deteriorating quality of food, water, and air. Nirvana Being has recently launched its first flagship store at Khan Market, New Delhi and is looking at expanding throughout India.

Jai is a graduate of the Wharton School of Business and is on the South Asia Board for the Entrepreneurs Organisation(EO).